All Roads Lead to Home: Steve Millard’s Extraordinary Life and Legacy
![Steve Millard, wearing glasses, a vest, and a checkered shirt, smiles as he leans against a stone wall with trees and a blue sky in the background.](https://monadnockcommunityhospital.com/wp-content/uploads/2020/04/Millard-AR-2020-hero.png)
Remembering Steve Millard: A Life of Remarkable Achievement and Generosity
By any measure, Steve Millard led an extraordinary life. Born in Stamford, Connecticut, Steve spent his formative years in Ohio, Connecticut, and upstate New York. He graduated from Christian Brothers Academy in 1953 and from the University of Vermont in 1957. Shortly after graduating from UVM, Steve joined the United States Air Force, serving with distinction in Japan and Hawaii.
After being honorably discharged, Steve moved to Washington, D.C., taking a position with Reader’s Digest, where he worked his way up to Assistant Manager for Reader’s Digest Books. It was here that Steve honed his direct marketing acumen.
In 1972, Steve was one of the first employees hired by the Brookstone Company in Peterborough. Utilizing his direct marketing expertise, Brookstone went from a fledgling company to one of the most successful catalog companies in the country, with annual sales surpassing $20 million.
Steve’s unparalleled success as a direct marketing expert led him to establish his own firm, The Millard Group, a catalog consulting and mailing list management and brokerage firm that eventually employed 225 people and became the third-largest direct marketing company in the country.
Over the years, Steve delivered over a hundred speeches worldwide, including at the European Direct Seminar and the Canadian Direct Marketing Association. He was named to Direct Magazine’s Hall of Fame and hailed as a pioneer of the modern mail-order catalog industry.
An avid outdoorsman, Steve enjoyed bird hunting and fly fishing in Labrador, Iceland, Denmark, Scotland, Spain, Argentina, and Alaska, among other exotic locations. He was also a noted philanthropist, supporting numerous organizations and causes.
Despite his success, Steve’s life wasn’t always idyllic. He suffered from bipolar disease, and in 2011, he wrote a revealing memoir called “A BiPolar Life.” One of his greatest hopes was that his story might help others also succeed in the face of such a devastating illness.
While Steve’s exploits took him to all four corners of the earth, he always called Peterborough home. Over the years, Steve supported MCH’s major renovation campaigns, was a member of the Parmelee Society, and included MCH in his estate plan. Needless to say, we are grateful for Steve’s extraordinary generosity. Then again, what else would you expect from an extraordinary man?
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Securing a Legacy of Compassionate Care: Explore Planned Giving with The Parmelee Society
Your will or estate plan is a testament to your values and aspirations. For many, the inclusion of charitable giving in these plans is a powerful way to contribute to a better world for future generations. Planned Gifts come in various sizes, ranging from $1,000 to $1,000,000 or more, providing individuals with diverse options for making a lasting impact. These options include making a bequest, utilizing retirement plan assets, exploring charitable gift annuities, donating real estate, or even using stocks and mutual funds for charitable contributions.The Parmelee Society: Honoring Your Commitment to Community Health
The Parmelee Society is a distinguished group that recognizes and honors individuals who have chosen to include Monadnock Community Hospital (MCH) in their will or estate plan. Embracing a legacy that spans a hundred years, this society embodies a commitment to supporting community healthcare, mirroring the spirit of philanthropy displayed by Mr. Robert Parmelee in 1919. Mr. Parmelee's legacy began when he generously donated his summer home to the town of Peterborough, establishing the inaugural "Peterboro Hospital" in memory of his late wife, Alice. Today, the Parmelee Society carries forward this tradition of altruism.A Tradition of Appreciation and Recognition: Benefits of Including MCH in your Will or Estate Planning
As a valued member of The Parmelee Society, you will experience a host of benefits, including a special invitation to our annual Parmelee Society reception. This exclusive event provides an opportunity to connect with our hospital leaders and Trustees, fostering a sense of community among like-minded individuals dedicated to advancing healthcare in the Monadnock Region. In addition to the reception, Parmelee Society members are duly recognized in our Annual Report and prominently displayed on our giving wall in the main lobby. This public acknowledgment serves as a testament to your commitment and inspires others to follow in your philanthropic footsteps.![]()
Get Involved: Contact Us Today
For those interested in joining The Parmelee Society and securing a legacy of compassionate care, we invite you to contact Laura Gingras, VP of Philanthropy and Community Relations, at Laura.Gingras@MCHMail.org or 603-924-4666. You may also reach out to LeeAnn Moore, Philanthropy Director, at LeeAnn.Moore@MCHMail.org or 603-924-1700. Take the first step towards making a lasting impact on community health – explore planned giving options with The Parmelee Society.Learn more at MCHGiving.org
“I support MCH because they are devoted to providing the Monadnock Region with world-class medical care. If it was a hotel, it would get a five-star rating.” — Charlie Palmer, Jaffrey
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